Rob Frits

As a CFO, Founding Partner, Wealth Advisor for Tungsten Wealth Management, Rob finds true joy in helping clients build, manage, preserve, and transition their wealth. With more than 23 years in the industry, Rob’s dynamic combination of knowledge and experience helps guide families toward achieving their long-term financial goals.

Raised in a family where both parents were Certified Public Accountants, Rob learned at an early age the value of budgeting, saving, and stewardship. He has always been drawn to both the analytical and relational sides of financial planning, focusing on helping clients achieve a higher level of overall well-being.

Rob is a graduate of the Walton School of Business at the University of Arkansas, where he earned his degree in Finance. He furthered his skills by obtaining the CERTIFIED FINANCIAL PLANNER™ designation. As a CFP® professional, Rob is rigorously trained in 72 areas of financial expertise, emphasizing a holistic approach to the planning process. Additionally, he holds the Certified Wealth Strategist® designation awarded by the Cannon Financial Institute.

Rob, his wife Laney, and their two children live in Springdale, Arkansas. He and his family are deeply rooted in the Northwest Arkansas community and are involved in several local charitable organizations. When he isn’t rooting for the Arkansas Razorbacks, Rob enjoys golfing, traveling, and spending weekends camping or supporting his children’s various activities.